EWG also boasts 2,148 “verified” products, which I will discuss later in this blog.ĮWG also claims to have “the best available information about the safety of personal care ingredients,” and fully discloses an intricate web of logic they use to calculate ingredient and product scores, both of which are assigned a number between 0-10, with 10 being the highest hazard. Today, Skin Deep rates 88,475 products and at least 11,500 ingredients, from more than 3,000 brands. The database’s first release rated 7,500 products and almost 7,000 ingredients. In 2004, EWG launched its Skin Deep database to inform people of what’s in their personal care products. More recently, EWG has become widely regarded as a pioneer in raising awareness regarding the presence of harmful chemicals in personal care products, and has done some good work in this regard.
Since its inception in 1993, EWG has provided research geared towards reforming agriculture policy, advancing conservation techniques and environmental protection. The Environmental Working Group (EWG) is an activist group specializing in research and advocacy in the areas of agricultural subsidies, toxic chemicals, drinking water pollutants and corporate accountability. WHAT IS THE ENVIRONMENTAL WORKING GROUP (EWG)?
Perhaps the most widely used resource is the EWG Skin Deep Database, and this blog will shed light and understanding on its limitations. This Skin Deep app has information and online safety assessments for more than 74,000 personal care products, 2,400 brands and 9,000 ingredients, culled from product labels and from scientific and industry literature.When learning about the complex issue of harmful ingredients in everyday products, it’s natural to want to lean on a tool or tools to help cut through the clutter in order to make sound purchasing decisions.īut beware, as most come with bias and limitations. We launched this app to provide you with easy-to-navigate safety ratings – on your phone while you shop! – for a wide range of products and ingredients on the market. Get EWG’s Skin Deep mobile app today!Ĭlick here to download it from the iTunes App store.Ĭlick here to download it from the Android App store.ĮWG’s Skin Deep Cosmetics Database is the world’s largest safety guide to personal care products. When you shop, you deserve to have information about the safety of your moisturizers, shampoos and more at your fingertips, so we created a robust, easy-to-use mobile app to do just that. The email message announcing the launch of Skin Deep app is included below: Latest in this apps saga is one from the Environmental Working Group (EWG). It’s the age of Smartphones, or increasingly so no wonder there are new mobile apps appearing on the screen ever so often.
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